Privacy Policy

Effective Date: 25th March 2024

Last Updated: 24th June 2025

 

1. Introduction 

DS AI Ltd (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our platform or use our software-as-a-service (SaaS) offering. 

We are a company registered in England and Wales with company number 14808904 and registered office at 86-90 Paul Street, London, England, EC2A 4NE. 

We are the data controller responsible for your personal data under the UK General Data Protection Regulation (UK GDPR). 

2. Information we collect 

We may collect and process the following types of personal data: 

  • Information You Provide Directly 

    • Account information (name, email address, password, billing details) 

    • Contact details submitted via forms or support 

    • Payment details (processed via third-party providers) 

  • Information Collected Automatically 

    • Usage data (log-in timestamps, features used, pages visited) 

    • Device and browser information 

    • IP address and location data 

  • Information from Third Parties 

    • Authentication or identity providers (e.g., Google, Microsoft) 

    • Payment processors 

3. How we use your information 

We use your personal data for the following purposes: 

  • To provide, operate, and maintain our platform 

  • To process transactions and manage subscriptions 

  • To provide customer support 

  • To send administrative and marketing communications (with your consent where required) 

  • To analyse usage and improve our services 

  • To comply with legal obligations 

4. Legal basis for processing 

We rely on the following legal bases under UK GDPR: 

  • Contractual necessity – when processing is needed to perform our contract with you. 

  • Legitimate interests – for business purposes that are not overridden by your rights. 

  • Legal obligation – to comply with laws and regulations. 

  • Consent – where you’ve given us permission (e.g., marketing). 

5. Disclosure of your information 

We may share your data with: 

  • Service providers and vendors (e.g., hosting, analytics, payment processors) 

  • Professional advisers (e.g., lawyers, accountants) 

  • Regulators or authorities, if required by law 

  • Third parties in a business transfer, such as during a merger or acquisition 

We ensure that all third parties respect the security of your personal data and comply with UK GDPR requirements. 

6. International transfers 

Some of our third-party service providers may process your data outside the UK. We ensure appropriate safeguards are in place, including Standard Contractual Clauses or UK adequacy decisions, to protect your personal data. 

7. Data retention 

We retain your personal data only as long as necessary to fulfil the purposes we collected it for, including to comply with legal, accounting, or reporting requirements. 

8. Your data protection rights 

Under UK GDPR, you have rights including: 

  • The right to access your data 

  • The right to correct inaccurate data 

  • The right to erasure (“right to be forgotten”) 

  • The right to object to processing 

  • The right to restrict processing 

  • The right to data portability 

  • The right to withdraw consent at any time (where applicable) 

You may exercise your rights by contacting us at dpo@aisentr.com. 

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO): https://ico.org.uk. 

9. Data security 

We implement appropriate technical and organisational security measures to protect your data from unauthorised access, alteration, disclosure, or destruction. 

10. Changes to this policy 

We may update this Privacy Policy from time to time. We will notify you of significant changes by email or by posting a prominent notice on our site. 

11. Contact us 

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at: 

DS AI Ltd   
86-90 Paul Street, London, England, EC2A 4NE 
Email: dpo@aisentr.com